5 Easy Ways to Increase the Visibility of a Blog

If blogging is your hobby and you want to turn it into a source of passive income, you will have to increase your blog's visibility. Beginner bloggers often find it difficult to increase the visibility of their blog as they have never taken blogging as a profession. 

To enhance the visibility of your blog content, you not only require original and useful content but also the ability to promote your blog successfully.

To become a successful blogger, it is important that you should know how to promote your blog. You are mistaken if you think that clicking publish button on your dashboard will automatically increase page views of your blog.  To increase blog visibility you must share your blog content on leading platforms to drive traffic to your blog.

In this article, I have mentioned some easy to use marketing techniques to increase the visibility of your blog. You can significantly enhance the visibility of your blog by employing these tried and tested blog promotion tips.

Tips to increase blog visibility on social media platforms

Promote your blog on Facebook

Facebook is one of the most effective tools of reaching out to your targeted audience. How you use this social media platform to your advantage depends on your ability to create a circle of like-minded people. You cannot force your friends or relatives to like your post every time you post a new article. 

Therefore, it is important that you should create a group or page of like-minded people where you can discuss and share your blog content. You can promote your blog content on this platform in three easy to use techniques.

How to promote your blog on facebook

• Post your blog content on Facebook

Posting your articles on Facebook makes it easier for your friends to read and appreciate your work. You can share your article to public as well as to selected friends.

You can also post your article on your friends’ timeline so that the people who are in your fiend’s circle can also read your article. This strategy will enable you to reach out to the larger audience. Regularly posting your content on Facebook will enable you to get to know more about the people who find your articles interesting and informative.

• Use Tags to reach out to targeted audience

You can tag your friends in the post so that they do not miss what you have shared. However, make sure you do not tag people frequently as it can be inconvenient and uneasy for them to read you post often. Tag people who understand the importance of your content. It will not only increase the possibility of your content being re-shared but also help you attract the audience that is genuinely interested in the topic you write about.  

• Create your blog’s Facebook group or page

Creating Facebook page helps in building a group of like-minded people who are interested in your blog subject. At the same time, it provides group members an opportunity to share their opinion and ideas with each other. It will not only help you to learn from other bloggers but also increase the visibility of your blog. You can share your post on your page publicly that in turn helps in promoting your blog as well as your Facebook page/group.

Promote your blog on Google Plus

I personally find Google+ more effective than any other platform as it generates instant results. If you use a Blogger blog and have a Google plus account you can instantly share your post to your friends as well as to the public at large. 

The results are phenomenal as this platform significantly improves the visibility of your blog. If you use any other blogging platform you can add Google plus badge to share you content instantly.

Google provides you the opportunity to join various communities on Google plus that is an additional benefit of this platform. Google communities help like-minded people to connect and share their blog content. 

There are several communities on Google plus. Some communities allow users to promote their blog on their platform whereas; others encourage you to participate in the community discussions. You can join as many communities as you like and share your blog content on those platforms. I would personally recommend you to use this platform and see the results.

Unlike other social media platforms, Google plus is a platform where people gradually get to know each other. Here users share information more about business than their personal lives. Google plus is a platform that allows you to interact with other like-minded people and helps you build your circle. You can invite your friends, relatives, and co-workers to join you. You can create new circles as well as communities. 

Read more: How to increase blog traffic with Google Plus

Promote your blog on Twitter

Success on this platform depends on two factors. First, the number of followers you have on Twitter. Second, how you tweet your blog content. Twitting is an art and you should know how to attract the attention of the viewers in minimum possible words. 

An impressive tweet can significantly help you gain the attention of your targeted audience. Twitter also allows you to add a picture with your twit. You can add a picture to attract the attention of the viewers.

You should aim at increasing your followers in this platform to increase the visibility of your blog. Make sure you tweet your content regularly so that you can increase your visibility which in turn will help you to increase your followers.

Promote blog on Instagram

 It is a perfect platform for those bloggers whose blog is related to small businesses such as tech startups, magazines, cooking, photography, traveling, and products. However, other bloggers can also take advantage of this platform by using it effectively. You can use quotes from your blog to promote your content on this platform.

It is a perfect platform for reaching your targeted audience. The platform provides you the opportunity to build new relationships and widens your reach. You can use this platform to reach out to the global audience.

If you use pictures in your blog you can also post those pictures to attract the attention of your ideal audience. Always remember a picture speaks louder than words. Always use a picture that says something about the topic of your article. Create and use original pictures. 

If you find it difficult to create an original picture you can use platforms like Flickr where thousands of creative common pictures are available for commercial as well as non-commercial use. Make sure to use pictures carefully and read the creative common license before using them in you blog.

Join Pinterest to increase blog visibility

This platform is similar to Instagram that allows users to pin their post. You can post pictures, photos or interesting quotes from your blog to promote your blog on Pinterest. Make sure you use original high-resolution large images to attract the attention of readers. 

Pinterest allows users to create boards that in turn helps users to promote their blog. The best way to increase your blog visibility on this platform is to increase your followers. However, make sure in the return of their favour you should also follow them.

Create a board that showcases your blog writer/writers. Provide a brief profile of the writers so that readers can connect with them. Add a pin button on your blog so that your friends can share your blog with people known to them. It will increase your audience base and help in increasing visibility of your blog. 

Optimize your pin so that it can be easily index by the search engines within the Pinterest as well as by Google. To do this make sure your account setting allows public search engines to find your Pins.

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