Saturday 7 November 2015

Is Guest Posting a Right Thing For Bloggers


In the recent years, guest posting has emerged as one of the most effective methods of increasing blog traffic and creating quality back links. Bloggers are increasingly writing articles exclusively for leading blogs to drive traffic to their blogs.

There are hundreds and thousands of bloggers who consider guest blogging an effective method of building a reputation. On the contrary, there are several bloggers who are against the idea of guest blogging. There are many benefits of guest posting. However, bloggers must also keep in mind the disadvantages associated with guest blogging.

As a blogger, you might be having several questions related to guest blogging. You might like to know is it worth guest posting. When should you start guest blogging? Is guest blogging a wise thing to do? Let’s examine in this article whether guest blogging a bane or boon.

In this article, I have summarized the pros and cons of guest posting. Moreover, I have also highlighted the precautions that bloggers must take while guest posting. After examining the pros and cons of guest blogging, I am sure bloggers will be able to make a rational decision.

Let’s check out the advantages and disadvantages of guest blogging.


Guest Posting Advantages


1.    It helps create Backlinks: the first advantage of guest posting is that it enables you to create valuable backlinks. I am sure as a blogger you understand how important it is to create valuable backlinks to improve your blog’s page ranking.

2.    Helps improve page rank: quality backlinks are one of the best sources of achieving higher page rank. Guest posting helps bloggers gain better page ranking in Google page rank as well as Alexa page rank. Google measures the quality of a blog on the basis of the valuable and high worth backlinks. It is not feasible for Google to read each and every blog to determine the quality of a blog.

3.    Helps Increase blog traffic: Guest posting in reputed websites helps you drive traffic to your website. It has been found that quality guest post creates curiosity among the readers to check out the blog of the guest blogger. Consequently, you experience a significant increase in blog traffic. When you show up in reputed websites more readers will be interested in getting to know about you.

4.    Helps Build Networks: guest blogging not only benefits the blogger but also the blog owner where you post your article. So it creates a win-win situation for both the parties resulting in better networking. Moreover, you come across several other bloggers who might be interested in joining hands with you for better blogging.

5.    Helps Build reputation: guest blogging significantly helps bloggers to build a reputation in the business of blogging. Guest blogging not only provides you recognition but also helps you gain the loyalty of the audience. When you create content for reputed websites your audience will trust you more.

6.    Generates new ideas: writing guest post enables you to interact with a large number of readers via different mediums of communication. When you receive several comments on your post you get to know about your audience and their problems. At the same time, it helps you create better post complying with the needs of your targeted audience.

7.    Boosts self-confidence: more than anything else, guest posting significantly improves your self-confidence. If you are able to post your article on leading sites such as Huffington post, Problogger, Dailyblogtips, YoungPrePro, WritingForward,  or any other reputed website or blog, you will experience significant improvement in your self-confidence.

Guest Posting Disadvantages


1.    Backlinks may backfire: if you are guest blogging for low worth blogs or low-quality websites, it can adversely impact the ranking of your page. Always remember, only high-quality backlinks help you improve the page rank of your blog. Google is working out ways to keep in check spammy practices that bloggers use for backlinks.

2.    Generates short term benefits: guest posting provides you short term advantages. The long-term success of your blog depends on your ability to consistently write high-quality content for your own blog. You cannot depend on guest posting to drive traffic to your blog time and again.

3.    May result in a decline in traffic: if you are using all of your high-quality article for guest blogging, it will decline the quality of your blog. Your audience might not find your blog worth reading. As a result, they might get drifted to other blogs. Gaining loyalty of your audience is extremely important for you as a blogger. Your subscribers trust you. You must not break their trust by focusing your attention on guest blogging. 

4.    Loss of high-quality posts: if you consistently write for high ranking websites as a guest blogger, it means you are hardly contributing to your own blog. Reputed website do not accept low-quality posts. Therefore, you will be forced to part away with high-quality posts that otherwise you could have used in your blog.

Always remember your targeted audience in limited in numbers. They will either read your content on your blog or others blog where you post your content. So use your discretion while posting your content.

Guest posting suggestions/precautions


Do not write guest posts for low-rank web sites: writing a guest post for low-quality blogs cannot help you get quality links. Therefore, makes sure you do guest blogging for high ranking blogs or websites.

Save extremely high-quality articles for your own blog: do not part away with a high-quality post that you can use in your blog to enhance the value of your blog. Writing guest posts once in a while will not harm your blog. However, if you will keep posting the high-quality article on someone else blog, it can adversely impact the quality of your blog.

Do not ignore your existing audience: makes sure you do not ignore your existing audience in an attempt to attract more audience from other’s blog. There is no use attracting more readers if you fail to retain your existing ones. There is no doubt guest blogging provides you an opportunity to drive traffic to your blog, but your existing readers must be equally important to you.

Beginner bloggers must not fall into the trap of guest blogging: As a beginner blogger, you must not do guest posting. You must focus on creating quality content for your own blog. If you are good enough to create high-quality content, Google can divert a significant amount of traffic to your blog. Do not worry about traffic, focus on content.

Conclusion


Guest blogging is good as long as you are able to post your content in high worth blogs. It’s no use posting your content to a blog with little reputation. Low-quality blogs or websites cannot add any value to your blog.

There is no doubt guest blogging can help you improve your blog’s page ranking. However, it is equally true that you cannot depend on guest blogging for long term benefits. Guest blogging can help you create valuable back links but for sustainable advantages of guest blogging, you will need a quality blog. 

Guest blogging can help you drive traffic to your blog, but it cannot support you in retaining your audience. Thus, if you want to take full advantage of guest blogging first create a high-quality blog that can help you attract and retain your audience. Use guest blogging for branding, networking and exposure rather than backlinks.

If you liked this article, please feel free to share your opinion on guest blogging with us. If you have experienced the benefits of guest blogging, please share with us to help others use guest blogging to their advantage.

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