If you are increasingly finding it difficult to improve search engine ranking of your blog, it is high time you should invest your time improving keyword performance of your blog. Despite quality content, a majority of blogs trail in terms of search engine ranking due to bad keyword optimization.
If you use keywords in your blog randomly without conducting Keyword Research, you are losing out to competition. Like you, I used to use the keywords randomly in my article. Since I had no idea how to use keywords effectively in an article I missed several opportunities to rank higher in search engine results.
The majority of the leading websites receive more than 60% of the traffic from organic search. Google is responsible for driving 90% of the organic traffic to the websites ranking on the first page of the search engines results.
According to Linksmanagement.com, over 42% of the organic visitors click on the sites ranking at number one position. More than 11% and 8% click on the sites ranking on 2nd and 3rd position respectively.
However, the sites ranking at number 9th position gets only 3% of the total traffic. Interestingly, if you rank at number 10 position on the first page you will get more than 10% traffic.
Overall, ranking your post on the first page is a great source of driving tons of traffic to your website.
In today’s highly competitive blogging environment, you can use a variety of SEO tools to understand the loopholes in your article. However, there are some initial signs that show you should invest in keyword optimization.
Here are the 10 signs keyword optimization isn't working for you
- Despite great content, you are not able to rank your post in the first 50 search engine results
- You are not getting organic traffic
- Your post gets decent number of likes and social shares but your post isn’t performing well in the search engine ranking
- The pageviews of your post have increased significantly over the course of time but failed to show up high in the search engine results
- Your post is relatively older and longer than your competitors still you rank lower in terms of ranking
- Despite decent number of blog comments, the ranking of page has not improved
- You regularly update your content but you are not getting positive results in terms of ranking
- You have decent numbers of backlinks still you rank low
- You have used internal links to optimize your blog post but it has not improved ranking of your page
- You do not use plagiarized content and article rewriting tools for content creation but still, you are failing to rank higher in search engine results.
If the majority of these things are true, you need to do Keyword Research. To review your keyword performance you can take following steps
Check the current position of your page to identify wrong keywords
The tools like SmallSEO position checker show you the ranking of your page in the Google search results. It will give you a fair idea of where you stand in terms of ranking. You can use this measurement to create a more effective keyword strategy. If you are not ranking in the first 50 results it means you might be using a wrong keyword. Once you are able to identify the wrong keywords you can use right keywords easily.
Conduct keywords research to identify right keywords
The first thing that you need to review is the keyword you have been using to optimize your post. Then conduct keyword research. The keyword research will help you understand how effective are the keywords you have been using in your post to drive generic traffic to your blog. If you find that you are not using right keywords you must replace them with right keywords. Conduct keyword searches to find the right keywords for optimization.
Use the keywords in right place
Once you have conducted the keyword search, you will be able to choose the right keywords for your blog post. The next thing that you have to do is to use the right keywords in right places. A majority of bloggers fail to use the keywords in right places. Consequently, they fail to take advantage of the right keywords they have been using. Therefore, it is important that you should place the keywords in the right places in your article. For more details, you can read my post 8 things you must know about keyword SEO.
Update your post and check the results in a month or two
Once you have placed the keywords in right places you need to wait for some time to see the results. The smallSEO tool will help you understand the position of your blog post in the search results. Compare the results with your past keyword performance. If you find the results positive you are moving in the right direction.
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